The Brief

• Ravenscraig is one of Europe’s largest regeneration and community creation initiatives, located in North Lanarkshire

• This transformational regeneration project is led by Ravenscraig Limited (a joint venture company comprising Barratt Developments, Tata Steel and Scottish Enterprise).

• Our brief is to provide strategic PR, social media, stakeholder engagement and digital support for Ravenscraig, helping to engage the local community and highlight the ongoing investment.

Our Approach

• Create a compelling key messaging framework

• Develop a detailed communications strategy for the year, using targeted PR to maximise key development and planning milestones and create a regular drumbeat of positive news including opinion pieces from Russell Wilkie on the vision for the site

• Arrange visits with key stakeholders, including local councillors and members of Scottish Parliament and share regular updates with key local politicians throughout the development process.

• Establish a LinkedIn and social media strategy for Ravenscraig

• Develop a targeted programme of community outreach and create materials to support public consultation process

• Support the delivery of two public consultation events for Meadowhead remediation works

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