Last week marked the halfway point of 2025 and it’s fair to say it’s been a whirlwind six months in the digital marketing world. Daily feature rollouts, the explosion of AI tools, and what feels like an identity crisis in SEO have left many teams spinning. But while the digital dust storm rages on, the truth remains clear; the best marketing still starts with a clear understanding of your audience.

There has been an undeniable shift in the role of housebuilders across the UK. With the housing crisis, cost of living pressures, and growing skills shortages all converging, the industry is being called to do more than simply deliver bricks and mortar.

Today, housebuilders must consider the fuller picture of how developments can empower and support the communities they serve. Community benefit is no longer a “nice to have” or a project afterthought. When delivered with purpose, it becomes a powerful tool for long-term social change, boosting skills, strengthening local economies, and building places people are proud to call home.