The latest from Perceptive Communicators

Perceptive Blogs Mike Christoforou Perceptive Blogs Mike Christoforou

Don’t get comfy - the social media landscape is changing

Five billion people will use social media globally in 2024. When it comes to the world of business, used in the right way, social media is a powerful tool that can have a huge impact on your bottom line. Cost-effective and highly measurable, the value of quality social media is plain for all to see. The smartest teams will already be planning for the year ahead…

Read More
Perceptive Blogs Stuart Young Perceptive Blogs Stuart Young

AWARDS: LOVE OR LOATHE?

Industry awards, no matter your sector, can be a bit like marmite – you either love them or hate them. As specialist communicators in life sciences, built environment and technology, we are firmly in the love camp….

Read More
Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Importance of clear goals and measures   

Many business leaders are in planning mode at the moment, determining organisational goals and making plans to achieve these.  Marketing and communications can play a vital role, but only if properly aligned with these goals and performance is carefully monitored, so it’s clear what’s working. Often organisations rush into activity without being clear on how this supports their organisational goals or how they will measure success. This leads to resources being wasted and potential impact lost. 

Read More
Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Social Media: What does 2023 have in store?

In the last few weeks, the ever-changing nature of the social media landscape has been brought into sharper focus after Elon Musk’s buyout of Twitter and the global reaction.

For two decades now social media platforms have been part of the fabric of modern life. What started with Bebo, MySpace and Vine has now graduated to ever more sophisticated platforms...

Read More

News and blogs

Fancy a chat over a coffee?

Get in touch to see how we could help you