
The latest from Perceptive Communicators
Paving the Way for Senior Women in Science
As a female founder of a consultancy specialising in science communications, we are always keen to walk the talk, so have established Senior Women in Science, a network to help inspire and support women in this key sector.
Navigating the uncertainty of an election year
A general election is afoot. Yet, there is still much speculation and debate about when it will actually happen. How can you make the most of the opportunities this presents?
Scottish tech company supports groundbreaking search for Amelia Earhart’s lost plane, revealing new sonar imagery
Scottish tech company Clarus Networks Group is playing a key role in uncovering one of the greatest mysteries in aviation history - the disappearance of Amelia Earhart. Supporting South Carolina-based marine robotics experts Deep Sea Vision on an extensive deep-water search mission, Clarus provided high speed satellite internet for the team’s search vessel, allowing them to use sophisticated search equipment in the middle of the Pacific Ocean, where fast connectivity is otherwise impossible.
Don’t get comfy - the social media landscape is changing
Five billion people will use social media globally in 2024. When it comes to the world of business, used in the right way, social media is a powerful tool that can have a huge impact on your bottom line. Cost-effective and highly measurable, the value of quality social media is plain for all to see. The smartest teams will already be planning for the year ahead…
Communication is crucial to driving project success
Long-term regeneration projects are often made up of a consortium of multiple businesses, across several teams and dozens of people. Therefore, communication will play a central role in managing reputations, maintaining relationships and achieving collective goals.
Empowering Women in Science: A Call to Action on World Science Day
This week celebrates World Science Day on 10 November. Working with many science clients, this is a sector close to our hearts. This date gives a chance to celebrate the incredible advancements in science, including Scotland’s achievements and ambitions in precision medicine.
First Look at Destination Making Big Waves in Scotland
New pictures give a first look at the world’s first inland surfing resort in Edinburgh. Lost Shore Surf Resort will be Scotland’s newest premier tourism and leisure destination. Complete with luxury lodges, premium accommodation pods, restaurants, spa and shopping, it is set within a 60 acre country park and will open in September 2024.
Muir Group celebrate 50 years in business
Family owned construction and property firm, Muir Group has celebrated fifty years in business with its founder, John Muir, still serving as chairman.
Mr Muir, a former joiner, set up the company in 1973 after managing another homebuilding business. Muir Group has since grown into one of the most well-known family run firms in the country, employing around 250 people.
Iconic Bridgeton Umbrella returns to heart of local community after £400,000 restoration
The return of the iconic Bridgeton Umbrella has been marked with a celebration ceremony after significant restoration works on the Category A listed, Victorian era bandstand. The intricate cast iron structure has been a feature and focal point of the local area since it was gifted to the city by a local company in 1875.
Scotland's frontline homeless charity warns of increase in rough sleeping in Scottish cities and a surge in demand for their support services
Over 100 people are estimated to be rough sleeping each night in Scotland’s two biggest cities. At a recent count, where Simon Community volunteers combed city centres late at night, they located and supported 80 people sleeping rough in Edinburgh, and 35 people in Glasgow, with this single evening snapshot reflecting the scale of the challenge faced by the charity.
Coastal homes at Longniddry on the crest of a wave after award win
Award-winning developer Cruden Homes and leading social enterprise, Places for People, scooped the top ‘Development of the Year’ title at the Herald Property Awards 2023. The annual awards bring together leading property experts from across Scotland to shine a light on the most impressive projects over the past year.
AWARDS: LOVE OR LOATHE?
Industry awards, no matter your sector, can be a bit like marmite – you either love them or hate them. As specialist communicators in life sciences, built environment and technology, we are firmly in the love camp….
Muir Group appoint former colleague Martin Smith as CEO
Family-owned Muir Group has appointed Martin Smith as their CEO. Martin joins the Fife-based company from ISG where he was Director of Operations for Major Projects.
What we can all learn from the Barbie marketing campaign
The Barbie movie has just smashed The Dark Knight’s 15-year-old box office record. Barbie’s marketing budget was colossal, but its fundamental strategies can be used by organisations of any size, even those with the smallest of budgets.
Perceptive takes stride towards PRide with hat-trick of shortlists
Glasgow-based communications specialist, Perceptive Communicators, has been shortlisted in three categories for this year’s industry-renowned PRide Awards. Hosted by CIPR, the annual awards shine a light on the best PR teams and campaigns across the UK.
Inspirational Scottish Cancer Card founder recognised on King’s Birthday Honours List
Jen Hardy, founder of Cancer Card which supports anyone affected by cancer, has been awarded a Member of the Order of the British Empire (MBE) award in the King’s Birthday Honours List 2023. The honorary awards recognise the most inspiring achievements and service of people across the UK.
Connecting Scotland’s remote Islands: Papa Stour in Shetland switches on high speed satellite internet for the first time
One of the most remote communities anywhere in the UK, the island of Papa Stour, located off the west coast of Shetland and home to only seven permanent residents, switched on high speed internet for the first time. This landmark milestone is part of the UK Government's ‘Very Hard to Reach Premises’ programme, which aims to connect the UK’s most remote homes and businesses.
Scottish para surfer to become first ambassador for Lost Shore Surf Resort
Jade Edward, who was the youngest ever female athlete at the International Surfing Association Para World Championships in California in December, has taken on a new role as an ambassador for a new inland surfing destination, Lost Shore Surf Resort, which will open in Scotland next year.
Cross Party Groups Opportunity
As a female founder, it was a welcome opportunity to be a panellist at an event at the Scottish Parliament encouraging the diversity of contributions at Holyrood. Organised by Women's Enterprise Scotland and the Institute of Directors is event is part of a wider mission to ensure all voices are heard at the Scottish Parliament, including at Cross Party Groups (CPGs).
Deputy First Minister unveils new green heating in Dalmarnock
The Deputy First Minister has switched on an innovative new District Heating Network in the east end of Glasgow . The system is part of a multi million pound investment by Clyde Gateway which is reducing energy costs and helping the transition to net zero.
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