
The latest from Perceptive Communicators
AWARDS: LOVE OR LOATHE?
Industry awards, no matter your sector, can be a bit like marmite – you either love them or hate them. As specialist communicators in life sciences, built environment and technology, we are firmly in the love camp….
What we can all learn from the Barbie marketing campaign
The Barbie movie has just smashed The Dark Knight’s 15-year-old box office record. Barbie’s marketing budget was colossal, but its fundamental strategies can be used by organisations of any size, even those with the smallest of budgets.
Specialist PR Agency Perceptive Communicators Adds Tech and Architecture Clients to Roster
Perceptive Communicators has added to its portfolio of innovative clients after being appointed by The Clarus Networks Group to deliver public relations support, and by George Buchanan Architects in a social media capacity.
Perceptive takes stride towards PRide with hat-trick of shortlists
Glasgow-based communications specialist, Perceptive Communicators, has been shortlisted in three categories for this year’s industry-renowned PRide Awards. Hosted by CIPR, the annual awards shine a light on the best PR teams and campaigns across the UK.
Cross Party Groups Opportunity
As a female founder, it was a welcome opportunity to be a panellist at an event at the Scottish Parliament encouraging the diversity of contributions at Holyrood. Organised by Women's Enterprise Scotland and the Institute of Directors is event is part of a wider mission to ensure all voices are heard at the Scottish Parliament, including at Cross Party Groups (CPGs).
Perceptive Communicators appoints specialist team for further growth in science and public affairs
Perceptive Communicators has made two specialist appointments, with Sophie Newington joining as Communications Consultant and Jack Hope appointed to a newly created Public Affairs and Public Relations Manager role.
Importance of employee advocacy
In these tough economic times, it is vital to ensure that every penny and minute spent on marketing counts. An organisation’s success is increasingly shaped by how it’s represented online, particularly on social media. But the world of social media is constantly changing. Getting your organisation’s voice heard in the face of frequent algorithm changes, platform updates and jam-packed news feeds can be a challenge.
Importance of clear goals and measures
Many business leaders are in planning mode at the moment, determining organisational goals and making plans to achieve these. Marketing and communications can play a vital role, but only if properly aligned with these goals and performance is carefully monitored, so it’s clear what’s working. Often organisations rush into activity without being clear on how this supports their organisational goals or how they will measure success. This leads to resources being wasted and potential impact lost.
Perceptive teams up with Cancer Card to provide pro-bono communications support
Perceptive Communicators, the multi-award-winning Glasgow-based communications and PR agency, is teaming up with Cancer Card to provide pro-bono communications support after the charity’s successful application to the firm’s Improving Lives campaign.
Communications consultancy Perceptive Communicators makes new appointment to support growth
Award-winning Glasgow-based communications consultancy Perceptive Communicators has made a new appointment to their team, adding to their expertise for clients.
Social Media: What does 2023 have in store?
In the last few weeks, the ever-changing nature of the social media landscape has been brought into sharper focus after Elon Musk’s buyout of Twitter and the global reaction.
For two decades now social media platforms have been part of the fabric of modern life. What started with Bebo, MySpace and Vine has now graduated to ever more sophisticated platforms...
Life Sciences Progress
On Thursday The Scotsman will host its annual Life Sciences conference with the theme of “Growing Global”. As a global leader in the life sciences sector, Scotland has much to offer both start-ups and more established organisations. With its highly skilled workforce, world-class universities and research and development facilities, Scotland is well placed to continue to lead the way in this rapidly growing industry.
Communications consultancy Perceptive Communicators scoops third award of the year
Glasgow-based communications consultancy Perceptive Communicators has won its third award this year, Managing Director of the Year at The Scottish Women’s Awards in Glasgow. This follows recognition as Property Team of the Year at The Herald Property Awards in September and Associate Member of the Year at the Homes for Scotland awards in May.
Communications consultancy Perceptive Communicators wins at Herald Property Awards
Glasgow-based communications consultancy Perceptive Communicators has been recognised as Property Team of the Year for the second time at The Herald Property Awards for Scotland 2022 in Glasgow.
Communications support to help charities to improve lives
From the sixties all the way through to the noughties, my Dad used his skills as a professional drummer at an annual outing for disabled children to the seaside organised by Glasgow taxi owners. Self employed, it meant a day’s less pay for everyone involved, but every year, come rain or shine, that outing went ahead.
Communications consultancy offers free support to charities to tackle communications challenges
Perceptive Communicators, the multi-award-winning Glasgow-based communications and PR agency, is launching their charity support campaign, Improving Lives today to help charities to raise awareness of their vital work. Launched on International Day of Charity, the Improving Lives campaign will give Scottish charities the opportunity to access ten days of free expert support from the Perceptive team to overcome various communications challenges in the next 12 months.
Perceptive Communicators adds to biotech expertise with new business win
Perceptive Communicators has added to its portfolio of innovative biotechnology clients after being appointed by MiAlgae to deliver strategic public relations and social media support.
ESG, always room for improvement
What three words are on your mind? The location identifier words? The three words that keep popping up in my mind, as they seem to pop up day after day in a variety of situations, are Environmental Social Governance, also known as ESG.
Communications consultancy Perceptive Communicators wins four new contracts
Award-winning Glasgow-based communications consultancy Perceptive Communicators has won four new contracts to deliver communications services. This new business is for three new clients, hub South West Scotland, Forster Group and Industrial Biotechnology Innovation Centre (IBioIC) and has secured a re-appointment with existing client, The Scotland 5G Centre.
Golden opportunity for science sector
COP26 has provided the inspiration to live more sustainable lives and to hopefully succeed, quickly, in halting climate change. However, a report published by environmental think tank E3G found that the heavily polluting G20 countries have so far failed to strengthen their plans since COP26 and that “none of them are on track for a 1.5C pathway". In addition, the Environment Agency in England admitted last week that it is minded to rehome at risk coastal communities “away from danger rather than try to protect them from the inevitable impacts of a rising sea level".
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