The latest from Perceptive Communicators

Perceptive Blogs Stuart Young Perceptive Blogs Stuart Young

AWARDS: LOVE OR LOATHE?

Industry awards, no matter your sector, can be a bit like marmite – you either love them or hate them. As specialist communicators in life sciences, built environment and technology, we are firmly in the love camp….

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Cross Party Groups Opportunity

As a female founder, it was a welcome opportunity to be a panellist at an event at the Scottish Parliament encouraging the diversity of contributions at Holyrood. Organised by Women's Enterprise Scotland and the Institute of Directors is event is part of a wider mission to ensure all voices are heard at the Scottish Parliament, including at Cross Party Groups (CPGs).

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Importance of employee advocacy

In these tough economic times, it is vital to ensure that every penny and minute spent on marketing counts. An organisation’s success is increasingly shaped by how it’s represented online, particularly on social media. But the world of social media is constantly changing. Getting your organisation’s voice heard in the face of frequent algorithm changes, platform updates and jam-packed news feeds can be a challenge.

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Importance of clear goals and measures   

Many business leaders are in planning mode at the moment, determining organisational goals and making plans to achieve these.  Marketing and communications can play a vital role, but only if properly aligned with these goals and performance is carefully monitored, so it’s clear what’s working. Often organisations rush into activity without being clear on how this supports their organisational goals or how they will measure success. This leads to resources being wasted and potential impact lost. 

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Social Media: What does 2023 have in store?

In the last few weeks, the ever-changing nature of the social media landscape has been brought into sharper focus after Elon Musk’s buyout of Twitter and the global reaction.

For two decades now social media platforms have been part of the fabric of modern life. What started with Bebo, MySpace and Vine has now graduated to ever more sophisticated platforms...

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Life Sciences Progress

On Thursday The Scotsman will host its annual Life Sciences conference with the theme of “Growing Global”. As a global leader in the life sciences sector, Scotland has much to offer both start-ups and more established organisations. With its highly skilled workforce, world-class universities and research and development facilities, Scotland is well placed to continue to lead the way in this rapidly growing industry. 

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Communications consultancy Perceptive Communicators scoops third award of the year

Glasgow-based communications consultancy Perceptive Communicators has won its third award this year, Managing Director of the Year at The Scottish Women’s Awards in Glasgow. This follows recognition as Property Team of the Year at The Herald Property Awards in September and Associate Member of the Year at the Homes for Scotland awards in May.

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News Julie Moulsdale News Julie Moulsdale

Communications consultancy offers free support to charities to tackle communications challenges

Perceptive Communicators, the multi-award-winning Glasgow-based communications and PR agency, is launching their charity support campaign, Improving Lives today to help charities to raise awareness of their vital work. Launched on International Day of Charity, the Improving Lives campaign will give Scottish charities the opportunity to access ten days of free expert support from the Perceptive team to overcome various communications challenges in the next 12 months.

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Communications consultancy Perceptive Communicators wins four new contracts

Award-winning Glasgow-based communications consultancy Perceptive Communicators has won four new contracts to deliver communications services. This new business is for three new clients, hub South West Scotland, Forster Group and Industrial Biotechnology Innovation Centre (IBioIC) and has secured a re-appointment with existing client, The Scotland 5G Centre.

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Perceptive Blogs Julie Moulsdale Perceptive Blogs Julie Moulsdale

Golden opportunity for science sector

COP26 has provided the inspiration to live more sustainable lives and to hopefully succeed, quickly, in halting climate change. However, a report published by environmental think tank E3G found that the heavily polluting G20 countries have so far failed to strengthen their plans since COP26 and that “none of them are on track for a 1.5C pathway". In addition, the Environment Agency in England admitted last week that it is minded to rehome at risk coastal communities “away from danger rather than try to protect them from the inevitable impacts of a rising sea level".

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