Social Media & Digital Marketing Executive
Glasgow/hybrid
Permanent, full-time
£21,000 – £25,000 per year
Are you keen to make a real difference through your work? Help improve lives and transform futures with your skills at Perceptive, where all of our clients are doing life changing work every day.
Perceptive Communicators is a multi-award-winning communications consultancy and PR agency, established in 2006 and on a very strong growth path which benefits all employees. We work on exciting projects in the science, technology and built environment sectors, which help our clients who are improving lives and transforming futures every day.
Following some great recent growth in our social media and digital marketing business, we are seeking a Social Media & Digital Marketing Executive to drive the delivery of high quality results-focused activity and campaigns to help Perceptive and our clients achieve our goals.
The role:
Working closely with our Social Media Consultant and the wider Perceptive team, you’ll play a key role in delivering strategic social media activity and digital marketing campaigns on time and within agreed budget. Responsibilities will also include raising the profile of Perceptive as a first-class communications agency within our specialist sectors.
Your role will include assisting with and delivering digital marketing strategies across a variety of channels to drive meaningful results.
Key responsibilities:
Developing and implementing digital marketing strategies and activities for clients and Perceptive on multiple channels including organic and paid social media, email marketing, Google ads and website content management systems including Squarespace and WordPress
Building and maintaining clients’ and Perceptive’s presence across multiple social media channels including LinkedIn, Facebook, Instagram, X and TikTok
Maintaining and developing Perceptive’s website including uploading SEO-rich blogs and impactful client case studies
Creating written content for clients and Perceptive’s channels, including social media content, website copy, blogs and newsletters
Using Canva or similar design software to create engaging digital assets, video and imagery for Perceptive and client channels
Analysing and reporting on activity and developing actionable insights to inform future strategies
Researching and utilising the latest AI technologies, including ChatGPT, to increase efficiency across the team
Monitoring the social media and digital marketing landscape to help Perceptive and clients take advantage of trending topics
Attending regular client calls to build relationships and harvest information for digital content
Representing Perceptive at client site visits, events and award ceremonies and capturing photography and video content at these events
About you:
At least 1-2 years of digital marketing experience, ideally in an agency or similar fast-paced role
Proactive and proven ability to work in a fast-paced environment, with excellent organisational and time management skills to juggle multiple priorities effectively
Proven track record of understanding a variety of audiences and delivering creative digital campaigns that reach these targeted audiences
Experience across a variety of digital marketing channels including organic and paid social media, websites and email marketing, an understanding of SEO and PPC would be a bonus.
Experience using social media management platforms such as Buffer, Sprout, Hootsuite or similar.
Experience with Canva or similar design software to create digital marketing materials
An ability to deliver high-quality effective written content and digital marketing materials for a variety of audiences
An ability to deliver agreed goals and work to tight deadlines to ensure clients’ targets and expectations are met
Solid awareness of current affairs, trends and issues affecting clients and Perceptive
Organised work processes and project management with ability to prioritise tasks and manage time effectively
Strong attention to detail
Flexible can-do attitude and a willingness to learn
Proactive self-starter with ability to work on own and as part of a team
Living the Perceptive values:
Focussed on results
Trusted experts
Straightforward
Great energy and proactive with positive team spirit that extends to client teams
We care
What can we offer you?
£21,000 - £25,000 a year DOE
Bonus paid based on company and individual performance
Stylish city centre hub on Bath Street, Glasgow
Flexible working hours (currently working 2 days per week at our city centre hub)
Great team culture, with regular social events
Working with clients which are improving lives and transforming futures
Private healthcare
Cycle to work scheme
Discounted gym membership
Discounted travel offers
Discounted/free perks including Amazon Prime and Apple products
33 days’ holiday (including bank holidays), with extra day off for your birthday
One day per year to support a chosen charity (charities supported to date include Simpson Special Care Babies, Simon Community Scotland, Action for Children and Cancer Card)
Wellbeing support
Support for career development, including regular training
To apply:
If you are interested in this opportunity, please send the following to info@perceptivecommunicators.co.uk:
CV
Covering letter detailing why you would be good for this role
Any relevant examples of your work
No agencies please