Clyde Gateway
Using PR to drive inward investment and improvement for people through urban regeneration
The Brief
Clyde Gateway is an urban regeneration company which exists to drive inward investment and improvement for the people and communities across the east end of Glasgow and South Lanarkshire.
We’ve been working with Clyde Gateway since 2014 to position them as an attractive business destination and encourage inward investment into the area.
Our Approach
Building on the high profile we have cultivated since 2014, our focus is to position Clyde Gateway as a green investor in sustainable urban regeneration, helping to attract businesses, employees and new residents to the area.
This was achieved through a variety of PR activities highlighting the various partnerships and developments delivered to meet the sustainable place strategic goal.
The Results over a year
156 pieces of earned media coverage
105m potential audience reach
464 brand mentions
Outcomes & Impact
Successfully raised the profile of Clyde Gateway’s commercial portfolio which resulted in 4 multi-million pound sale completions in a single year.
Increased profile to reflect even greater levels of sustainability, a growing emphasis on health and wellbeing in their buildings following Clyde Gateway being designated as Scotland’s first Green Regeneration Innovation District (GRID).
Increased awareness through by featuring prominently in target media, paving the way for further inward investment.
Our amplification of Clyde Gateway as THE PLACE to do business has helped them be selected by the UK Government as one of the few Scottish projects in its prominent UK Investment Atlas.
Recognised as a key national and European partner in transformation and innovative regeneration projects.
Client Feedback
“Perceptive have been with us every step of the way as Clyde Gateway has built a meaningful legacy for our communities in the east end of Glasgow and South Lanarkshire. Since our inception, we have secured over £1.5bn in inward investment and we would not have been able to achieve such a feat without the creativity of the Perceptive team and the phenomenal results they consistently deliver.”
Martin McKay: Chief Executive, Clyde Gateway
