Discovery Park
Using PR to build an innovative science and tech community
The Brief
Discovery Park is a thriving part of the South East of England’s life science community, offering high quality laboratory, office and manufacturing facilities.
Perceptive’s brief was to maximise visibility and build awareness of Discovery Park as a key destination for science and technology companies, with a unique offering for startup and scaling businesses.
Our Approach
Telling the story of the tenants at Discovery Park through thought leadership and media announcements, showcasing an innovative and vibrant environment to convey the benefits of locating at the park.
Positioning the Discovery Park leadership team as expert voices in the UK life science sector, commenting on current affairs and sharing insightful thought leadership articles. Perceptive also developed a blog series with a focus on startup businesses.
New developments, investments and key milestones also formed the basis of the media strategy to profile the evolving and expanding science park.
The Results (H1 2023, January - June)
142 pieces of earned media coverage, including commentary in The Telegraph and thought leadership pieces in The Medicine Maker
1.4m potential audience reach
706 brand mentions
Half of all coverage achieved in scientific media, reaching the key target audience
Outcomes & Impact
Significantly increased awareness of Discovery Park across the scientific and technology community
Discovery Park has become a key commentator on the UK Life Sciences sector, generating speaking opportunities on leadership and innovation
Generated high levels of interest in new lab facilities, further growing the tenant community
Improved engagement with tenants, the community and local government, including DSIT Minister of State George Freeman MP describing Discovery Park as “a world class incubator of new life science technologies and companies.”
Client Feedback
“Two years ago, Discovery Park was a relatively unknown science park. Working with Perceptive Communicators we have dramatically increased our profile. The Perceptive team has helped put the science park front and centre in the Life Science community who now recognise us as a major player that is driving innovation and supporting a thriving tenant population.
What’s great about Perceptive is that they take a real partnership approach. They know the Life Science landscape inside and out and have played a significant role in positioning our Senior team as thought leaders in the sector. They are laser focused on our goals and bring valuable connections to our network. They offer a fresh perspective with creative ideas, and I greatly value their ability to provide a sounding board to our plans.
I’m delighted with the phenomenal outcomes we have achieved together, but best of all, they are a fantastic bunch of people to work with. Their results speak for themselves. What’s to like about working with Perceptive? What’s not to like?”
Jane Kennedy: Chief Business Officer, Discovery Park
