The latest from Perceptive Communicators
First Look at Destination Making Big Waves in Scotland
New pictures give a first look at the world’s first inland surfing resort in Edinburgh. Lost Shore Surf Resort will be Scotland’s newest premier tourism and leisure destination. Complete with luxury lodges, premium accommodation pods, restaurants, spa and shopping, it is set within a 60 acre country park and will open in September 2024.
Unleashing the potential of the construction industry
According to the Construction Skills Network, the UK needs an additional 225,000 workers to meet construction demand by 2027. Finding enough people with the right skills has been plaguing businesses large and small and ultimately holding back the industry for years. But there remains immense untapped potential in women.
The path to building a thriving business
Proving your business is sustainable financially was historically always the key point when dealing with investors and trying to get your business off the ground. Of course, this still remains the most fundamental pillar of any investor's decision. But nowadays, many investors want to know that their money is going into a project that they can be proud of, and is supporting a well being economy that prioritises people and planet.
Scottish para surfer to become first ambassador for Lost Shore Surf Resort
Jade Edward, who was the youngest ever female athlete at the International Surfing Association Para World Championships in California in December, has taken on a new role as an ambassador for a new inland surfing destination, Lost Shore Surf Resort, which will open in Scotland next year.
Scotland can lead the way on surf research
Scotland has a rich history of academic excellence and has been the leading light in countless fields of research over the centuries. Once again, Scotland has an opportunity to lead. But this time it is far from the laboratories of Fleming or Black.
Instead, it will be on the waves of Scotland’s first, and Europe’s largest, inland surfing lagoon.
ESG helps create robust businesses that can deliver not for profit goals
The only thing I love more than being on a surfboard is taking the opportunity to be an ambassador for the sport’s development in Scotland. My recent ambassadorial trip to California to speak at the International Surf Therapy Organisation’s conference on mental health was one of my best experiences of being able to showcase Scotland to the world.
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