The latest from Perceptive Communicators

Guest Blogs Sharifa Joy Guest Blogs Sharifa Joy

The importance of brand evolution for family-run businesses

In the dynamic, competitive industry of new home building, staying at the forefront of innovation is essential. For family-run businesses like Campion Homes, a brand refresh represents more than a visual update. It is a strategic initiative to ensure we remain a leading force in the industry while reaffirming our proud history.

As Sales & Marketing Manager at Campion Homes I’m keen to share why our brand refresh is important as we move into 2025 and plan for our future. 

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Guest Blogs Lorraine McGrath Guest Blogs Lorraine McGrath

Finding a home: A new chapter for Streetreads

One of the best things about working for, and leading, a charity, is the people you meet and the creative energy that bursts from them. Several years ago Simon Community Scotland merged with Streetwork in Edinburgh and I was introduced to a lovely supporter called Rachel Cowan.

Rachel told us the story of Streetreads, how she met someone who was begging on the streets of Edinburgh and offered to buy them a sandwich. ‘Could you buy me a book?’ was the response, one that surprised and delighted Rachel, herself a very keen reader.

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Guest Blogs Nicola Barclay Guest Blogs Nicola Barclay

A New Year’s reflection: embrace multiple new beginnings

For many, January 1st is considered a day of new beginnings, making resolutions and setting fresh intentions.

But many of us find it really difficult. We are still in the middle of winter, and an especially cold one at that. We’ve probably spent the last month or so busily planning, preparing and celebrating Christmas and New Year and both the bank balance and the social battery might be running a bit low. We’re trying to motivate ourselves to get back into the routine of work, but it’s especially difficult when it’s still dark outside, and the bed is toasty warm. Here’s a radical thought - maybe January isn’t the opportune time to get the results we want?

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Guest Blogs Matt Manners Guest Blogs Matt Manners

Rebuilding Connection: Why human interaction at work is more vital than ever

It may be an unpopular opinion, but I support and encourage businesses in 2025 to bring more days working back in the office.

Inspiring Workplaces was founded as a fully remote organisation and our purpose is to help change the world through the world of work. One of the main ways we are able to do this is to recognise PeopleFirst organisations all over the world through our annual awards programme. 

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Guest Blogs Lynsay Bell Manson Guest Blogs Lynsay Bell Manson

Future holds well-being inspired sustainable led designs

With an ongoing commitment to protect people and the planet, Scotland has set a target of net zero emissions by 2045. As such, it should be no surprise that several of our clients have looked to surpass the required Building Regulations standards and provide more sustainable, low energy buildings throughout 2024.

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Guest Blogs Jack Hope Guest Blogs Jack Hope

Scottish Housing Budget - What this means for the country’s housing crisis

The excitement amongst homebuilders and social housing providers could be heard across Scotland last week when it became clear that housing funding would be restored in Shona Robinson’s budget.

Last year, whilst still under Humza Yousaf’s premiership, the budget was slashed by around £200m, forcing social housing providers and developers to rethink their home building plans for the coming year.

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Guest Blogs Kirsty Morrison Guest Blogs Kirsty Morrison

Why more housing can unlock the potential of the Highlands

It has now been over six months since the Scottish Parliament declared a housing emergency. Here in the Highlands, the council declared a ‘housing challenge’ and it is a priority for Albyn Housing Society, and other social and private developers in the area, to deliver much needed homes for local people. There is too much at stake if we do not.

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Guest Blogs Stuart Fleming Guest Blogs Stuart Fleming

Edinburgh’s hotel boom: Engineering the city’s hospitality renaissance

Having spent my whole career in Edinburgh, I have witnessed the remarkable resilience and growth of its hospitality sector. Our city’s hotel industry has bounced back from the challenges posed by the pandemic and positioned itself as a leader in the UK. This success story is also a testament to the critical role that civil and structural engineering plays in this ongoing narrative.

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Guest Blogs Guest User Guest Blogs Guest User

The urgent need for lab space to support Scotland’s life sciences boom

Scotland, particularly the central belt, is a powerhouse of life sciences talent. This region

boasts a rich synergy between companies, universities, colleges and networks, fostering a

collaborative environment that drives innovation. However, a significant challenge threatens

to stifle this burgeoning sector, the acute shortage of suitable lab space.

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Guest Blogs Michael Ross Guest Blogs Michael Ross

Collaboration is Key to Delivering Decarbonisation Goals in Public Sector Infrastructure

As Scotland faces increasing economic challenges, the need for innovation and collaboration in public sector infrastructure has never been greater. The Scottish Government's recent Programme for Government has highlighted its commitment to addressing climate change, with a strong focus on decarbonisation sector-wide. At hub South West Scotland, we are proud to play a crucial role in this transformative agenda, working alongside our public sector shareholders to deliver sustainable infrastructure that meets the needs of communities today and for future generations.

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Guest Blogs Perceptive Communicators Guest Blogs Perceptive Communicators

Fostering the future of life sciences in Glasgow

There is an unmet need for better precision medicine globally. Patients won’t always respond to mass prescribed treatments, resulting in unnecessary side-effects and wasted prescriptions, but precision medicine will help optimise patient treatment pathways - and Glasgow can be home to life-changing innovations. 

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Guest Blogs, Perceptive Blogs Julie Moulsdale Guest Blogs, Perceptive Blogs Julie Moulsdale

Get a true picture of how customers perceive you

One of the best pieces of advice I’ve had is to listen first, then talk.  Actually it was a little more brutal than that, suggesting that as I have two ears and one mouth, it would be sensible to use them in that proportion.  A little stinging as a chatty teenager, but  great life long advice in many situations, especially in the business world.  

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Guest Blogs Bill Magee Guest Blogs Bill Magee

Let's get real!

A timely conversation with my Washington DC-based pal ex-FBI and Microsoft global cyber expert and renowned speaker Edward P. Gibson prompted me to make a direct link between the highly unpredictable so-called hyperconnectivity promises generated by artificial intelligence generated systems and seasonal affective disorder.

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Guest Blogs Donna Murphy Guest Blogs Donna Murphy

Importance of customer service in challenging times

In recent years, there has been a notable shift towards experiential gifting in the UK. Instead of traditional gifts, people are increasingly opting for gifts that create memorable moments or unique experiences, such as spa days or concert tickets. We see similar growth in this space for days out with family and friends, with rises in ‘competitive socialising’ venues like crazy golf and axe throwing.

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Guest Blogs Lauren Hyder Guest Blogs Lauren Hyder

Why are employees looking for a different Christmas party this year?

In recent years, there has been a notable shift towards experiential gifting in the UK. Instead of traditional gifts, people are increasingly opting for gifts that create memorable moments or unique experiences, such as spa days or concert tickets. We see similar growth in this space for days out with family and friends, with rises in ‘competitive socialising’ venues like crazy golf and axe throwing.

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