
The latest from Perceptive Communicators
Innovation is what will make Scotland’s economy a success
Scotland has been synonymous with innovation for hundreds of years, building groundbreaking machines that powered the industrial revolution and inventing products that transformed the way we live our lives. Striving to always be at the forefront has served Scotland well.
The path to building a thriving business
Proving your business is sustainable financially was historically always the key point when dealing with investors and trying to get your business off the ground. Of course, this still remains the most fundamental pillar of any investor's decision. But nowadays, many investors want to know that their money is going into a project that they can be proud of, and is supporting a well being economy that prioritises people and planet.
ESG helps create robust businesses that can deliver not for profit goals
The only thing I love more than being on a surfboard is taking the opportunity to be an ambassador for the sport’s development in Scotland. My recent ambassadorial trip to California to speak at the International Surf Therapy Organisation’s conference on mental health was one of my best experiences of being able to showcase Scotland to the world.
Surfing is going global and Scotland is jumping onboard
As an ambassador for surfing in Scotland, and with a seat on the board at The Scottish Surfing Federation, I take every opportunity to spread the word internationally about the emerging scene in our country.
The workplace revolution – work less, play harder?
What do you really want from your life? Pre-pandemic, this was a question that many of us didn’t really give much time to consider.
Investing in a future where health and wellness rides along the crest of a wave
Amid all the anxiety and uncertainty that is currently going on in the world, we are all craving a brighter future ahead.
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