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Perceptive Blogs Mike Christoforou Perceptive Blogs Mike Christoforou

Don’t get comfy - the social media landscape is changing

Five billion people will use social media globally in 2024. When it comes to the world of business, used in the right way, social media is a powerful tool that can have a huge impact on your bottom line. Cost-effective and highly measurable, the value of quality social media is plain for all to see. The smartest teams will already be planning for the year ahead…

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Guest Blogs Mike Christoforou Guest Blogs Mike Christoforou

Social media plays key role in business growth

As we slowly emerge from a year like no other, it’s exciting to explore the latest social media platforms and new releases set for lift-off. However, while new developments are important to consider, what this year has crystallised more than anything is that the crucial foundations - ‘roots’ - of good social content, remain unchanged.

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