The latest from Perceptive Communicators

Client News, News, Perceptive Blogs Mike Christoforou Client News, News, Perceptive Blogs Mike Christoforou

The Trust Equation: A secret weapon for social media success in 2025

In an era of information overload, social media users are increasingly discerning. So how can businesses ensure their messages aren’t falling on deaf ears? Charles H. Green’s Trust Equation states that the key elements of trust are underpinned by levels of “self-orientation”. In a business context, this can refer to how much a brand tailors its external communications to the interests of its audience

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Client News Ian Pirrie Client News Ian Pirrie

Collaboration holds the key to unlock success in the third sector

When operating a small business, challenges can often outweigh resources but we have found that collaboration can stand as a cornerstone for small charities, like ourselves, driving meaningful change.

Cancer Card is an Edinburgh based charity, committed to supporting those affected by cancer in Scotland. Acting as an umbrella to a range of cancer charities and support services, our mission is to provide a single point of access to cancer support services and ensure that no one faces cancer alone. We provide an online support directory, a dedicated phone line and comfort boxes to cancer patients throughout Scotland.

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Client News Steven Simpson Client News Steven Simpson

 Innovation, Collaboration, and Solutions for Scotland’s Housing Crisis

As 2025 dawns, the housebuilding industry finds itself at a crossroads, still facing economic and political challenges, yet buoyed by increased opportunities. At Cruden Group, we go into the year ahead with renewed cautious optimism. Last year, we restructured our business to adapt to evolving market dynamics and maximise opportunities in both the private and affordable housing sectors.

This strategic decision has already begun to yield significant results, positioning us strongly to deliver more than 4,500 new homes across Scotland in the medium term.

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Client News Perceptive Communicators Client News Perceptive Communicators

Sciennes Primary School extension officially awarded Passivhaus certification and wins three prestigious industry accolades

A Passivhaus-designed extension to an Edinburgh school has been officially recognised as a first of its kind in the city, receiving recognition for its groundbreaking use of energy- efficient design and materials, including cross-laminated timber (CLT).

The extension to Sciennes Primary School, located in the popular and busy Marchmont area of the capital, has officially achieved Passivhaus certification from the Passivhaus Institute, following rigorous quality checks of the £3.2million two-storey extension to the Grade B listed building.

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Client News Perceptive Communicators Client News Perceptive Communicators

Forster Group makes three key promotions to senior team as company prepares for busy 2025

Forster Group, Scotland’s largest integrated solar and roofing service provider, has announced three new promotions to its senior team as the company continues to see an increase in demand for renewable energy solutions.

Reflecting the firm’s commitment to innovation, customer service and sustainable growth, these promotions will help put Forster Group in a strong position as it prepares for a positive year ahead for the construction and wider build environment sector.

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Guest Blogs Lynsay Bell Manson Guest Blogs Lynsay Bell Manson

Future holds well-being inspired sustainable led designs

With an ongoing commitment to protect people and the planet, Scotland has set a target of net zero emissions by 2045. As such, it should be no surprise that several of our clients have looked to surpass the required Building Regulations standards and provide more sustainable, low energy buildings throughout 2024.

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Guest Blogs Jack Hope Guest Blogs Jack Hope

Scottish Housing Budget - What this means for the country’s housing crisis

The excitement amongst homebuilders and social housing providers could be heard across Scotland last week when it became clear that housing funding would be restored in Shona Robinson’s budget.

Last year, whilst still under Humza Yousaf’s premiership, the budget was slashed by around £200m, forcing social housing providers and developers to rethink their home building plans for the coming year.

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Guest Blogs Kirsty Morrison Guest Blogs Kirsty Morrison

Why more housing can unlock the potential of the Highlands

It has now been over six months since the Scottish Parliament declared a housing emergency. Here in the Highlands, the council declared a ‘housing challenge’ and it is a priority for Albyn Housing Society, and other social and private developers in the area, to deliver much needed homes for local people. There is too much at stake if we do not.

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Guest Blogs Stuart Fleming Guest Blogs Stuart Fleming

Edinburgh’s hotel boom: Engineering the city’s hospitality renaissance

Having spent my whole career in Edinburgh, I have witnessed the remarkable resilience and growth of its hospitality sector. Our city’s hotel industry has bounced back from the challenges posed by the pandemic and positioned itself as a leader in the UK. This success story is also a testament to the critical role that civil and structural engineering plays in this ongoing narrative.

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Guest Blogs Guest User Guest Blogs Guest User

The urgent need for lab space to support Scotland’s life sciences boom

Scotland, particularly the central belt, is a powerhouse of life sciences talent. This region

boasts a rich synergy between companies, universities, colleges and networks, fostering a

collaborative environment that drives innovation. However, a significant challenge threatens

to stifle this burgeoning sector, the acute shortage of suitable lab space.

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John Muir John Muir

How the interest rate cut could stimulate an economic boost in Scotland

Forster Group, Scotland’s leading provider of integrated roofing and solar solutions, has completed a major installation for Fife Creamery, marking the company’s biggest project to date for a client in the food and drink industry.

Following an investment of £230,000, Fife Creamery appointed Forster Group to install over 700 roof-mounted solar panels for its Innovation Hub and refrigeration warehouse in Kirkcaldy – covering an area the size of five tennis courts.

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Perceptive Communicators Perceptive Communicators

Forster Group completes landmark solar installation for Fife Creamery

Forster Group, Scotland’s leading provider of integrated roofing and solar solutions, has completed a major installation for Fife Creamery, marking the company’s biggest project to date for a client in the food and drink industry.

Following an investment of £230,000, Fife Creamery appointed Forster Group to install over 700 roof-mounted solar panels for its Innovation Hub and refrigeration warehouse in Kirkcaldy – covering an area the size of five tennis courts.

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Guest Blogs Michael Ross Guest Blogs Michael Ross

Collaboration is Key to Delivering Decarbonisation Goals in Public Sector Infrastructure

As Scotland faces increasing economic challenges, the need for innovation and collaboration in public sector infrastructure has never been greater. The Scottish Government's recent Programme for Government has highlighted its commitment to addressing climate change, with a strong focus on decarbonisation sector-wide. At hub South West Scotland, we are proud to play a crucial role in this transformative agenda, working alongside our public sector shareholders to deliver sustainable infrastructure that meets the needs of communities today and for future generations.

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Guest Blogs Perceptive Communicators Guest Blogs Perceptive Communicators

Fostering the future of life sciences in Glasgow

There is an unmet need for better precision medicine globally. Patients won’t always respond to mass prescribed treatments, resulting in unnecessary side-effects and wasted prescriptions, but precision medicine will help optimise patient treatment pathways - and Glasgow can be home to life-changing innovations. 

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