The latest from Perceptive Communicators

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Work begins on 50 affordable homes in Glasgow’s Southside

Construction is now underway on a new development that will bring 50 modern, energy-efficient homes for social rent to Glasgow’s Southside. The project, delivered by family-owned independent housebuilder AS Homes (Scotland) on behalf of Southside Housing Association, will bring much-needed affordable housing to the site on Pollokshaws Road.

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News Perceptive Communicators News Perceptive Communicators

Driving Gender Balance in the Built Environment: A Step Towards Equality

Celebrated later this week, the focus of International Women’s Day this year is accelerating action. A key sector which could benefit from such accelerated action is the construction sector. It is a major contributor to our economy, but its contribution is being suppressed with a lack of diversity.   

The statistics are stark. According to the Office for National Statistics, women make up just 15.8% of the total construction workforce, with those in director-level roles at low single figures. Yet, companies with diverse leadership teams consistently outperform competitors both financially and operationally. The absence of female voices at the top is not just an equality issue—it’s impacting on the performance of the sector and, in turn, our wider economy.

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Guest Blogs, News Julie Moulsdale Guest Blogs, News Julie Moulsdale

Championing Women & Girls in Science

Science has always been a catalyst for progress, shaping the way we understand and navigate the world. Yet, for centuries, the contributions of women in science have been overlooked, and despite many efforts, a yawning gender gap at a senior level in science persists.  

Today we celebrate the International Day of Women and Girls in Science. This acknowledges the impact of female scientists.  But why do we need days like this and initiatives like Senior Women in Science (SWIS), established by Perceptive Communicators, which aims to help move the needle on the number of women in senior positions? 

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Client News, News, Perceptive Blogs Mike Christoforou Client News, News, Perceptive Blogs Mike Christoforou

The Trust Equation: A secret weapon for social media success in 2025

In an era of information overload, social media users are increasingly discerning. So how can businesses ensure their messages aren’t falling on deaf ears? Charles H. Green’s Trust Equation states that the key elements of trust are underpinned by levels of “self-orientation”. In a business context, this can refer to how much a brand tailors its external communications to the interests of its audience

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Client News Ian Pirrie Client News Ian Pirrie

Collaboration holds the key to unlock success in the third sector

When operating a small business, challenges can often outweigh resources but we have found that collaboration can stand as a cornerstone for small charities, like ourselves, driving meaningful change.

Cancer Card is an Edinburgh based charity, committed to supporting those affected by cancer in Scotland. Acting as an umbrella to a range of cancer charities and support services, our mission is to provide a single point of access to cancer support services and ensure that no one faces cancer alone. We provide an online support directory, a dedicated phone line and comfort boxes to cancer patients throughout Scotland.

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Client News Steven Simpson Client News Steven Simpson

 Innovation, Collaboration, and Solutions for Scotland’s Housing Crisis

As 2025 dawns, the housebuilding industry finds itself at a crossroads, still facing economic and political challenges, yet buoyed by increased opportunities. At Cruden Group, we go into the year ahead with renewed cautious optimism. Last year, we restructured our business to adapt to evolving market dynamics and maximise opportunities in both the private and affordable housing sectors.

This strategic decision has already begun to yield significant results, positioning us strongly to deliver more than 4,500 new homes across Scotland in the medium term.

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Client News Perceptive Communicators Client News Perceptive Communicators

Sciennes Primary School extension officially awarded Passivhaus certification and wins three prestigious industry accolades

A Passivhaus-designed extension to an Edinburgh school has been officially recognised as a first of its kind in the city, receiving recognition for its groundbreaking use of energy- efficient design and materials, including cross-laminated timber (CLT).

The extension to Sciennes Primary School, located in the popular and busy Marchmont area of the capital, has officially achieved Passivhaus certification from the Passivhaus Institute, following rigorous quality checks of the £3.2million two-storey extension to the Grade B listed building.

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Client News Perceptive Communicators Client News Perceptive Communicators

Forster Group makes three key promotions to senior team as company prepares for busy 2025

Forster Group, Scotland’s largest integrated solar and roofing service provider, has announced three new promotions to its senior team as the company continues to see an increase in demand for renewable energy solutions.

Reflecting the firm’s commitment to innovation, customer service and sustainable growth, these promotions will help put Forster Group in a strong position as it prepares for a positive year ahead for the construction and wider build environment sector.

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News Jack Hope News Jack Hope

Housing at the Festival of Politics

It is perhaps not surprising that a panel of people engrossed in housing in the UK would paint a stark picture of the situation we face. But there were certainly no punches being pulled in the Scottish Parliament this week. We’ve distilled some of the key facts and figures as well as panel opinions on how we can improve things here in Scotland.

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